95 Reasons To Exhibit at the National Pizza & Pasta Show
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95 Reasons To Exhibit at the
National Pizza & Pasta Show

95 Reasons to Exhibit at the National Pizza & Pasta Show

  1. Generate new leads.
  2. Meet people face-to-face who have been difficult to reach via
    phone or e-mail.
  3. Showcase your products.
  4. Establish your brand.
  5. Reinforce your e-mail and direct mail campaigns.
  6. Qualify leads and advance the sales cycle.
  7. Trade shows allow you to introduce your equipment to customers in a hands-on environment that gets results.
  8.  Solve customer issues and concerns.
  9. Grow your business.
  10. Competition is there. See what they’re doing right.
  11. Haven’t exhibited in a show in the past year.
  12. Highlight new solutions to a captive crowd.
  13. Cross-sell current customers.
  14. Trade shows are valuable networking tools.
  15.  See and learn what’s new in the marketplace.
  16.  See more customers in 2 daysand in 1 location than you can see in 2 months in the field.
  17. Continue conversations with prospects.
  18. 81% of show attendees have buying authority.
  19. Upsell existing clientele.
  20.  I can see a ton of customers all in one place.
  21.  New to the marketplace? Exhibit to gauge your existing
    offerings to a specific audience. Capture their responses.
  22. Tell customer success stories to an engaged and interested
  23.  Try a new market segment for your current products.
  24.  Shake hands and hug current customers.
  25.  Give buyers the chance to see and taste your products.
  26. Train new employees, partners.
  27.  Get new ideas.
  28. Assess the market’s awareness of your company, your brand.
  29. Research companies for possible M+A.
  30.  It costs 62% less to close a lead generated from a trade show
    than one originated in the field.
  31.  Obtain feedback on new products or services.
  32.  Close sales.
  33.  Network – meet new people in the industry.
  34.  What better way to have your clients and prospects visit with
    you to demonstrate the features and benefits of your
  35.  Meet with key clients. Interview them for case studies.
  36.  Maintain relationships with clients and business partners.
  37. Establish new partnerships.
  38.  Learn about and observe industry trends and emerging
    technology in a face-to-face, hands-on environment.
  39. The #1 reason why we exhibit is nothing replaces Face-to-face
    interaction with existing clients and also potential clients.
  40. Provide personalized customer education with in-booth
    presentations, demos, one-on-one meetings.
  41. Get publicity.
  42. Gain insight into the food and beverage marketplace.
  43. Meeting face-to-face with open-minded prospects; people
    who are in the market to buy.
  44.  Reconnect with current customers and meet new ones. It
    gives us a chance to visit with them face-to-face and learn
    what we can do to help them and their industry.
  45. See colleagues from other branches.
  46.  Re-establish your brand.
  47.  Demo “soon to be released” offerings in your booth.
  48.  Place your company in the global spotlight.
  1. Trade shows are about FACETIME! Face-to-face contact with
    customers and prospects is critically important for ordering.
  2.  New to the marketplace? Exhibit to understand what’s out
  3.  Catch up or stay in front of industry trends.
  4. Exhibitions are the #1 source for attendees who make the
    final purchasing decisions!
  5.  Host a press event to introduce the industry to a new
  6.  We love any opportunity to meet and speak with our
    customers one-on-one.
  7. Help customers/prospects understand how a product works.
  8.  Provide price quotes.
  9. Support your channel partners and build relationships.
  10.  Grow a new market segment.
  11.  Trade shows showcase the latest trends in the industry.
  12.  Identify new product ideas from customer feedback
  13. Continue conversations with current customerandpartners.
  14.  Together with business partners, showcase your offerings to
    an engaged audience.
  15. Discover companies that can help grow your business.
  16. Re-brand your company.
  17. Give media a sneak peak of new offerings that you’re
    planning to unveil at the show.
  18. Meet face-to-face with key accounts. Interview them inperson and write up a success story.
  19.  Grow your team: recruit new hires.
  20.  72% of show visitors say the show influenced their buying.
  21.  Hold a product launch party or reception.
  22. Test new product ideas.
  23. Promotion/brand awareness, business development,
    vendor/professional research, etc. But if we had to pick the
    #1 reason, it’s to connect with potential clients & reconnect
    with past clients.
  24. Recruit new distributors and dealers for your product.
  25. Conduct competitive research.
  26. Meet new companies that can grow your business.
  27. Communicate directly with your target audience.
  28.  Invite PR contacts to the press room for an interview on your
    newest solution. Give them the chance to take pictures.
  29.  Make your business stand out.
  30.  Manage key accounts.
  31.  Reinforce your brand in the industry.
  32.  Schedule face-to-face appointments with key accounts.
  33.  Distributed a beta model to current customers. Get them to
    test it and get feedback.
  34. Customer Maintenance –address and update service issues
    with accounts.
  35.  The value of exhibiting at trade shows lies in relationship building. Trade shows act as a conduit to build better
    business relationships.
  36. Grow and expand your revenue base.
  37. Conduct market research and analysis.
  38.  Invite the media to your booth for a private demo.
  39. Showcase new products in your booth. Invite show guests to
    try it out. Get immediate feedback.
  40. Tradeshows are the best, most economical way to gain
    competitive knowledge, compare products & see what’s hot.
  41. Negotiate or renegotiate terms with current account.
  42. Continue discussions with existing contacts, partners.
  43. Schedule demos of existing and proven products.
  44.  Perfect your lead generation strategy –test new sales pitches
    and messages on-site.
  45.  Run live demonstrations and presentations of new products.
  46.  Get clients to act quickly with show specials.
  47. Celebrate a company milestone.